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National Employee Appreciation Day is March 2, 2018, and many companies will do something special for their employees. The company leaders may bring in lunch or managers may plan a celebration or provide each employee with a small gift. Those of us in the corporate incentive, reward and recognition world realize that showing employees appreciation is not a one-time event.
Market research has been a valued strategy for decades. Traditionally, marketers have employed focus groups, product testing, interviews and telemarketing surveys to get that all-important customer and prospect input. Companies that invest in employee incentive and recognition strategies can also benefit from market research. For incentive and recognition programs, input from representatives of the target group is critical to ensure that the process is effective and the rewards will be motivating to the audience.
Workplace safety is a top priority for most companies particularly those with employees that have high-risk jobs whether it be drivers on the road or heavy equipment operators. But workplace safety goes beyond what may seem obvious and should include information about how to protect your skin.