HOW PENSKE KEPT SALES
TEAMS ENGAGED
CELEBRATING AND RECOGNIZING PERFORMANCE
PROGRAM PHILOSOPHY
At Penske, recognition is more than a reward—it’s a business strategy.
The Keeping the Momentum (KTM) program was built on the belief that performance improves
when employees feel valued, connected, and recognized. By celebrating success and creating
visibility around achievement, Penske reinforces the behaviors that drive individual growth, team
performance, and organizational results.
The Challenge
As Penske’s sales organization expanded, leadership needed a consistent way to
recognize achievement, motivate performance, and communicate with employees across
multiple business units.
The Results
Recognition tied directly to sales performance
Support for 12 distinct sales divisions
Ongoing contests and team competition
Peer and manager recognition opportunities
Mentoring program participation
Centralized communication platform
Program in Action
Keeping the Momentum brings recognition to
life through a mix of sales incentives, contests,
communications, sweepstakes, and meaningful
rewards. Employees stay connected through
ongoing campaigns while earning recognition for
the achievements that help drive Penske forward.
